Key Person insurance

Leaders need to be protected. Secure life insurance for an executive, founder, or other critical employee with coverage designed for your needs and delivered with concierge service.

Why it’s essential

Protects against financial losses if a key person at your company dies or is unable to perform their duties
Covers costs associated with hiring or training the key person’s replacement
Helps your company make up for loss of profits or any debt that may be incurred while the company is recovering

Who needs this coverage

Businesses whose financial success is intrinsically linked to one or two people (not necessarily the CEO or owner) within the organization
Companies whose reputation is tied to a key person’s name and reputation
Companies seeking a loan or investment

Get Started

What is Key Person insurance?

Key person insurance is purchased by a business to insure the life of one of the company’s most vital employees. It’s intended to help the company recover from the loss of a key contributor whose untimely death or disability would negatively impact the company’s value or operational capabilities.

Employees typically covered by this type of insurance include high-level executives and other decision-makers, employees who are highly visible, top salespeople, and employees with unique knowledge or skill sets.

Key person life insurance differs from other life insurance policies in that the business is both the owner and the beneficiary of the policy. The key person essentially has no active participation in the policy. However, the business is legally required to notify the insured employee of its intent to purchase the coverage, provide them with details of the policy, and obtain their consent.

What’s covered

Replacement costs: Covers the costs of finding, training, and hiring a replacement, whether temporary or permanent.
Financial losses: Covers loss of profits or debts resulting from a key person’s death.
Investors’ interests: The key person insurance policy can be put toward shareholdings or partnership interests.

What’s not included

Claims filed within the first two years may be subject to an investigation to ensure the information provided on the application was truthful.
Key person insurance will not cover suicide during this two year period.

Get started

Just fill out this quick application and we’ll reach out with next steps. Our team is standing by.

"*" indicates required fields

First Name*

Last Name*

Email*

Telephone*

Company Name*

Website*

Street Address*

Street Address City State ZIP Code

Gender*

Gender

Male

Female

Date of Birth*

My answers to any upcoming health, financial and lifestyle questions will be truthful, complete and correct. I understand that it is a crime in all 50 states to knowingly make a false statement or withhold relevant information on an application for insurance. I understand that no insurance shall take effect until my application is signed, submitted, underwritten, approved and the first premium is received by the insurance company according to the terms of its application and policy during the lifetime of the insured. I have read and agree with the Life Quotes, Inc. Privacy Policy. If I have provided a wireless cell phone number, I am hereby giving express consent to Life Quotes, Inc., and/or its third party vendors to use an automated dialing system to call or text me, or to send prerecorded messages to me, in order to assist me with my insurance application request. Standard text message rates may apply. I understand that all calls are recorded. By providing you with my email address, I am also giving consent to receive electronic mail from Life Quotes, Inc. and its authorized third party agents. I understand that I can withdraw or reverse my consents at any time.

Embroker makes it simple

Skip the hassle — get Key Person insurance the easy way and protect your business with tailored coverage.

Expert guidance

Your concierge is on standby throughout the process to answer any questions along the way.

Personal service

Speak with your dedicated concierge to answer a few basic health questions and set up a medical exam, if needed.

Easy application

Just fill out a short application and we’ll reach out to help you through the rest of the process.

Get Started

Frequently Asked Questions (FAQ)

Embroker has published a bunch of great resources to help you on your insurance buying journey. Check out the Embroker Resource Hub for articles on coverage, guidance on insurance costs, and what you’ll need to get a quote.

If you’re completely new to insurance buying, read our article on what is commercial insurance.

Have questions? Let’s chat. Look for the chat icon in the bottom right corner to start a conversation with us.
If the overall financial success of your company is intrinsically tied to one or two people within the organization, then you should purchase key person insurance to protect those vital persons. The key person doesn’t necessarily need to be the owner or the CEO of your company.

For example, if you have a salesperson who is an absolute superstar and outsells all of your other salespeople consistently and by a wide margin, they could be considered a key person in your business as well, because your company would suffer a tremendous loss of revenue if that person were to die or become disabled and unable to work.

If you’re still not sure whether your business needs this insurance coverage, ask yourself the following questions:

Does a significant portion of your revenue and income depend on the unique skillset of one particular individual?

Do you have company debts that you wouldn’t be able to pay off without a key individual?

Is your company’s reputation tied to one key person’s name and reputation?

Is your company seeking a loan or investment?

If you have answered “yes” to any of these questions, your company should purchase a key person life insurance policy.

As with any life insurance policy, key person policies have three primary roles:

Owner: This is the person or company that purchases the key person insurance policy and typically pays the premium. The owner has the right to transfer, sell, or change the terms of the policy.

Insured: This is the person upon whose death or disability the policy would pay the benefit. Therefore, premiums are directly tied to the health and lifestyle of the insured.

Beneficiary: This is the person or entity that would receive the death benefits should the insured pass away during or be incapacitated during the period of coverage.
The repercussions of losing an important business contributor can be devastating.

Key person insurance will ensure that your company is financially protected from the fallout of a key person’s death, so you can recover and move forward. Your company will be better able to cover hiring or training a replacement. You can also make up for loss of profits or any debt that you may incur while the company is recovering.

Key person insurance is necessary even if your business plans to shut its doors after the loss of a key person; the money can be used to cover the closing costs, pay off investors, and provide severance packages for employees.
There are actually two basic types of key person insurance: life insurance and disability insurance.

Key person life insurance is applied either as a term policy or a permanent policy. A term policy applies for a specific period of time, which may vary from as short as one year to as long as 20 years. Coverage ends when the term expires or the insured person dies, whichever event occurs first. Term policies are considerably cheaper than permanent policies.

Sometimes, a key person doesn’t actually pass away but does become incapacitated and unable to perform his or her duties. In this case, key person disability insurance will compensate a company for the costs associated with the partial or total absence of the key individual. This coverage applies regardless of whether the person is temporarily or permanently unable to contribute.
Yes, you’ll want a current health profile on any leaders you wish to insure — but it’s easy to get what you need with our white-glove service. Here’s how it works, in just a few quick steps:

Submit a brief application

Speak with your dedicated concierge and answer basic health questions

Take a medical exam, if applicable

Get insured with the right policy

Your dedicated concierge is on standby the entire time to help you handle these health requests.

Questions about retrieving medical records and following HIPAA requirements? Your concierge has the answers. Want to understand where you are in process? Your concierge is here to assist you.
Key man policies were more popular a few years back, as the insured employees were more likely to stay with the company for longer. However, the business climate has changed significantly since then.

More and more executives and top employees are looking to advance their careers by taking on new roles and challenges at different companies. This has made key man policies slightly more risky for businesses, as there’s less of a guarantee that a key person will remain with the company long-term.

In the event that a key person leaves a company during the coverage term, the business can cancel the policy with no negative business risk.

Ownership of the policy can be transferred to another key employee after the insurance is no longer needed for business protection. The employee simply assumes the premium for the remainder of the policy term and changes the beneficiary for their personal needs.
The cost of key person life insurance primarily depends on the following factors:

Type of policy and amount of coverage: Limited-term life insurance policies are less expensive than permanent insurance as they offer coverage for a fixed period of time and don’t accumulate a cash value.

Policy death/disability benefit: The greater the amount of coverage that’s in place the higher premiums will be.

Key Person’s Age, Gender, and Health: In general, the older the key person is and the more pre-existing health conditions they have the higher the premium will be.

Company structure and size: Premiums are higher for more valuable companies and also rise with the value of the key person’s contributions.

Industry: Premiums will be higher for riskier industries because of the increased risk of premature death or disability.

It’s important to understand that the cost of insuring an older or less healthy employee can be very high and in certain cases impossible.

Additionally, the cost of key person insurance usually becomes more manageable, but also more important, as companies move beyond the development phase and start to scale. Pressure to purchase key person policies often comes from investors who want to know that their investments are protected before coming on board.
No. Any company purchasing key person insurance for its essential employees should know that premium payments are not classified as business expenses and, therefore, are not tax-deductible. If the company is the policy owner and beneficiary, which is typically the case with key person insurance policies, the IRS doesn’t allow the premium costs to be deducted.

The payouts, on the other hand, are not subject to income taxes. However, this is contingent on the employee being notified and consenting in writing that the employer intends to take a business life insurance policy out on them and that the business will be the beneficiary. Also, the employee must consent to the employer having the option of keeping the policy in force even after they cease being employees.

If these conditions are not met before issuing the key person policy, the insurance payout will not be tax-exempt.