In a recent blog post, we talked about why businesses need insurance. Obviously, depending on the type of business you run and the size of your organization, your insurance needs are going to vary. It should also be made clear that not every business needs to buy every type of insurance.
This means that while every business should purchase some type of necessary coverage, it’s hard to say which coverage and how much will business insurance cost without taking a detailed look into the company’s various characteristics.
Once business owners realize they need to purchase business insurance, the two questions that come up next tend to be, “What policies do I need and how much will business insurance cost?”
The question of what coverage your business needs is a complex one, one that we discussed in a separate blog post. Regardless of what policies you are going to have to buy, there are certain things that insurers will take into consideration when calculating your premiums.
Let’s take a closer look at what characteristics of your business are taken into account when determining your insurance rates and overall business insurance costs.
Not All Insurance Types Cost the Same
We’ve already confirmed that the types of policies you need depend on the type of business that you run. This will also inevitably influence your business insurance costs as well because all policy types are priced differently.
For example, general liability insurance is one of the staple insurance policies that basically every business should have in place. It protects your company from claims related to third-party bodily injuries and damages and other general liabilities. Since it’s a very general policy that every business should own, it makes sense that it’s one of the cheaper policies to buy as well.
In fact, three of the most common types of business insurance, general liability, commercial property, and business interruption insurance, are often bundled and sold as a packaged insurance product known as a Business Owners Policy (BOP), which costs less than buying these three coverages separately.
The take away from this is a fairly simple one—the more specialized the policy is and the more specific the risks are that it protects against, the more your business insurance costs.
What Factors Influence Business Insurance Costs Most?
So what’s the answer? How much does business insurance cost? Well, it’s not a simple answer. First, you need to determine which policies you need to buy, and then there are a whole set of factors that will be taken into consideration when calculating the premiums that you are going to have to pay in order to secure coverage.
So what are these factors that determine your premium? There’s a bunch of them. For starters, the industry in which you work and the type of business that you run are the first characteristics that insurers will look at.
For example, if you run a restaurant, you’re going to have to pay significantly more for commercial property and workers compensation insurance than a company that’s involved in software development. Why? Because the risks that your property and employees are exposed to in the hospitality industry are greater than the risks related to working in the office of a technology company.
Conversely, when purchasing insurance for your tech startup, you’re going to have to pay significantly more than a restaurant (which might not even need these policies) for tech errors & omissions insurance and cyber liability insurance, for example.
The location of your business is another very important factor. If your business is located in an area that is prone to earthquakes, wildfires, and flooding, for example, you’ll be paying a lot more for most policy types than a business that is located in a low-risk area. Companies situated in larger cities also pay more for insurance than companies with suburban or rural locations, for the most part.
Your claims history is also an important factor that’s taken into account. Obviously, the more claims filed against your company, the riskier you are to insure.
There are even specialized aspects of your business that are taken into consideration when determining premiums for specific policies. For example, your payroll will be an important factor in the calculation of your workers comp premium and your property value will be an essential factor in determining your commercial property insurance premium.
Insurers also have general liability class codes that they use to group businesses according to risk level, in order to calculate premiums.
With all of these insurable risks that your company needs coverage for—the ones mentioned and the many others that exist— each risk factor has a cost associated with it, business insurance costs that were determined through studies, analytics, and looking at historical data. Insurers use these formulas to come up with a number, after which they make sure that a profit margin is added to the equation, and that’s basically how you get your premium.
If you’re looking to get the best and most complete coverage possible for the lowest possible price, your best bet is to team up with an experienced broker that has specific interest and experience insuring companies in your industry. You can reach out to one of our experienced brokers at any time to discuss your insurance options and put together an insurance program that gives you the best possible balance of protection and value.
To learn more about the best coverage for your business, check out Embroker’s digital insurance platform.
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Let’s break down what types of business insurance policies most small businesses need, what risks those policies protect against, and why businesses buy them.