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The cost of D&O insurance: Are you afraid of paying too much?

Even on the advice of a broker, how do you actually know you're paying a fair price for your Directors and Officers (D&O) coverage?

The answer lies in due diligence plus asking your insurance broker the right questions. Here’s some key advice to consider:

Know your average costs of D&O insurance

Advisen’s 2013 report on the state of D&O for the preceding 10 years claims that businesses making less than $50 million/year pay an average premium of $15,851 for up to $2.6 million in coverage.

The average annual cost of $1,000,000 worth of coverage falls between $5,000 and $10,000, with  the price per $1M decreasing as you purchase higher coverage limits.

Advisen also reports that D&O insurance prices have not risen significantly since 2003. In general, small or medium-sized companies with comparable revenue pay about the same price for D&O, regardless of their industry. This means that if your revenue is below $50 million a year, you should pay approximately the same premium for the same amount of coverage as other businesses your size.

In higher revenue brackets, cost of coverage varies in part due to risks associated with certain industries, such as manufacturing, communications, and transportation, which pay more in premiums for higher coverage limits.

Cost can also depend on the firm you're negotiating with.

Consider the risk factors

Some risk factors are industry-specific, while others depend on your company's age, financial history, or number of employees. BCG Advisors report on the variables that affect D&O pricing, the most salient we summarize here:

Company age


Younger companies create more liabilities for insurance providers, thanks to shorter financial histories, fresher management systems, and evolving policies. Expect higher premiums if you can't demonstrate that your business is solid and secure.

Financial background


It’s a fact: Steady growth and effective debt management will lower your premiums. The converse is also true — volatile cash flow is a red flag. (Think of it like car insurance: the accidents you get into, the more you pay).

Number of employees


Employees are responsible for the filing of most D&O claims, so the more employees on your payroll, the higher your risk. Employees also raise the risk of legal fees than a business with just directors and officers.

Key terms in the policy


Every insurance carrier writes its policies differently, so pay close attention to what’s in the fine print. Some but not all of these terms are negotiable — find out which ones you can opt out of.

Now, speak with a broker

Only an insurance professional who understands the nuances of your business can give you a quote on D&O coverage.

Tip: If you already have a broker, don't consult them on D&O immediately — interview them first:

  • How much do they know about D&O, in particular with businesses at my level and in my industry?
  • Who are some of your current and former clients?
  • How much coverage do I need, and how much can I afford with my revenue?
  • What are the specific risks of my industry? Should I make any special considerations when choosing a policy?
  • Should my policy protect the entire company from litigation fees, or just directors and officers?
  • Should my policy protect me from anyone in particular, such as employees or investors?

Don’t hesitate to hire a second broker to handle your D&O — the peace of mind and potential cost savings are well worth the extra work.

Want to see how much your peers spend on insurance? Go ahead and sign up for a free Embroker account to get helpful benchmarking data. And for more detail on D&O for startups and private companies, see our Ultimate Guide to D&O Insurance.

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